I was deeply involved in all production stages of the University’s alumni magazine — from generating story ideas to art and storytelling direction and proofreading. Work included:
> Conceptualizing, designing and mocking up ads and other pages as needed;
> Copy writing and proofreading;
> Serving as direct point of contact for freelancers and vendors, including illustrators, designers and printers;
> Coordination of photo shoots;
> Creating a complete social media plan for story distribution;
> Loading content and designing all of the pages for the online magazine (emich.edu/easternmag).
The magazine is published three times a year.
My contributions to the cover art went from researching and conceptualizing it to locating an illustrator and hand-letterer who could bring my vision to life, and then suggesting copy and communicating our needs effectively with the artist and her rep.
I had a major role in the scheduling, pre-production, production and post-production of this photo shoot. Additionally, I interviewed the student, wrote copy and guided the final layout of the page.
I conceptualized and mocked up this spread, then communicated my vision with the designer.
For this advertisement, the photo and copy were provided to me. After consulting with our internal client, I designed a well-branded piece with their fundraising goals and key message in mind.
I was originally tasked with reworking a flat and confusing Alumni Association advertisement. The result was a visually-attractive, coherent and well-branded piece that allows the eyes to flow from one text segment to the other.
I was originally tasked with reworking an unsuccessful Alumni Association advertisement. The result was a well-branded piece with the Association’s key message on full display.